Fountain Hills Launches New Brand to Revitalize Downtown | The Locally Times

The initiative follows the 2024 approval of a Downtown Strategy and is supported by a five-year capital project in the 2025-2026 budget.

The Town of Fountain Hills has introduced a new brand for its downtown district, including a new logo and dedicated social media pages. According to a town news flash, the launch is intended to promote the area as a center for arts, culture, events, and local businesses as part of a long-term revitalization effort. A February 25, 2026, news announcement from the town frames the launch as a visible implementation step in the multi-year plan to revitalize the central commercial and cultural district. ## Budget Supports Five-Year Capital Project The revitalization plan extends beyond digital outreach. ## Events Reinforce Downtown's Role as Hub Public notices support the town's characterization of downtown as an event hub. For example, the annual Irish Fountain Fest is scheduled for Saturday, March 14, 2026, at Fountain Park, located at 12925 N. Saguaro Blvd. A town announcement details plans for the event, including live Celtic rock music, Irish dancing, an expanded beer garden, and a Kids’ Zone with free activities like rock walls and inflatables. The town’s signature fountain is scheduled to be dyed green twice during the festival.