Reid Airport Targets Trafficking, But Campaign Lacks Public Metrics | The Locally Times
New 'I Am Not a Souvenir' campaign provides signage and training, but airport records omit the program's budget, scope, and metrics for success.
The campaign’s public-facing component involves new signs with hotline numbers and a QR code to provide information on recognizing human trafficking. The airport installed these signs throughout the facility, including inside all bathroom stalls to offer discreet access to information. A date discrepancy appears in airport records, with the main news page listing the announcement as January 25, 2026, while the article page is dated February 24, 2026. ## Employee Training and Partnerships As part of the initiative, the airport provided a training session for employees led by experts from local advocacy groups, the announcement states. The training was designed to help staff recognize warning signs of forced labor and exploitation and to understand how traffickers use transportation hubs. The document paraphrases Matheus, stating that educating airport staff is a key preparation strategy. The announcement does not name other participating advocacy groups. The documents also do not state if the training is mandatory or will be offered to new hires. The announcement also omits the specific protocols for employees who suspect trafficking and fails to outline how the campaign’s effectiveness will be measured.